The FIFA Women’s World Cup 2023™ has captured the hearts and minds of the nation, with the Seven Network’s live and free coverage delivering the biggest viewing audiences across all screens since the OzTAM audience measurement system started in 2001.
Almost 18.6 million Australians watched the tournament across the screens of Seven, including 14.76 million reached on broadcast and 3.82 million on 7plus.
Last night’s thrilling Final reached 5.54 million Australians, as Spain triumphed over England to become the FIFA Women’s World Cup 2023™ champions.
The Final drew an average national total audience of 3.08 million on Seven and 7plus, including 2.7 million viewers on Seven (2 million in the capital cities) and another 373,000 viewers on 7plus.
The Final was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s. 7plus dominated BVOD viewing yesterday, with a 59.2% share. In live streaming, it had an 66.3% share.
The game peaked at 3.21 million viewers on broadcast and dominated its broadcast timeslot, scoring a 66.1% commercial audience share in total people, 70.5% in 25 to 54s and 78.4% in 16 to 39s.
The FIFA Women’s World Cup 2023™ delivered some of the biggest total TV audience numbers seen in Australia in years.
The Matildas’ Semi Final against England on 16 August became the most-watched TV program in more than two decades, with an average audience of 7.2 million and a reach of 11.15 million. It was also the most streamed event ever in Australia, with 957,000 viewers on 7plus. (The OzTAM data does not include the huge out of home viewing of the tournament in pubs, clubs, stadia and so on.)
More than 547 million minutes of FIFA Women’s World Cup 2023™ content has been watched on 7plus to date.